Viori

Written by the business

Our mission is to create highly-effective, natural cosmetics that preserve the values and traditions of the Red Yao Women. For over 2,000 years, the Red Yao tribe has lived isolated, high upon the rice-terraced mountains of Longsheng. They developed a distinct culture centered around rice cultivation and hair care. By using the nutrient-rich, Longsheng rice and rituals passed down mother-to-daughter for centuries, the Red Yao women have developed a completely natural method to achieve long, strong, healthy hair that doesn’t grey with age. With only 300 tribe members remaining, we feel it our responsibility to share their story with the world. We work directly with the Red Yao villagers to source their rice, at a premium, to add into our shampoos and hair care products. We use the same Red Yao techniques and rituals, developed over centuries, to hand-make and craft our cosmetics. Due to economic pressures, the Red Yao traditions are vulnerable to extinction within a generation. Along with sourcing rice at a premium, 5% of Viori’s profits go directly back to the Red Yao tribe and preserving the Longsheng area. To learn more, go to www.viori.com.See more